![](https://cdn.myportfolio.com/802204c7-0bbe-4eaa-a844-1e0bb5414785/c70ce0fe-8fe3-4c65-93a4-ab7bbf2a1255_rw_1920.png?h=d933a1fbd8519c460b0f1010be84e5cb)
A re-imagined identity for the tried and true Cool Whip. The goal was to elevate the brand, while still remaining as the same easy-to-pick-up dessert topping for family, friends, and fun. A breath of fresh air, along with imagined product extensions, brought Cool Whip to it’s new-found identity.
![](https://cdn.myportfolio.com/802204c7-0bbe-4eaa-a844-1e0bb5414785/e035c9e7-75f2-4b05-8d98-62292c0690b9_rw_3840.png?h=8ee51799edac835eb1ba93cdc984ccfc)
![](https://cdn.myportfolio.com/802204c7-0bbe-4eaa-a844-1e0bb5414785/8f460921-4491-4180-b24e-8455eca45224_rw_3840.png?h=8e9e2df78eb4559b50757af14c581851)
![](https://cdn.myportfolio.com/802204c7-0bbe-4eaa-a844-1e0bb5414785/99ffa2de-eccd-4d70-aaba-768fba51e181_rw_3840.png?h=e5bdf2ded02af7790970aa8988cb6bb9)
![](https://cdn.myportfolio.com/802204c7-0bbe-4eaa-a844-1e0bb5414785/d08ec905-e4ff-4ec7-a7e7-2c79ca37fdb7_rw_3840.png?h=2ee6a67bfe416edcb7787c836cc9245c)
Aside from the general refresh of the brand, this project included imagined product extensions. Which, for Cool Whip, meant a whole lot more flavor & fun!
![](https://cdn.myportfolio.com/802204c7-0bbe-4eaa-a844-1e0bb5414785/a809bd7e-f184-4e9c-b73a-7043ab9f3c0c_rw_3840.png?h=32d0b461c63cd974bb68e7d10114aece)