A re-imagined identity for the tried and true Cool Whip. The goal was to elevate the brand, while still remaining as the same easy-to-pick-up dessert topping for family, friends, and fun. A breath of fresh air, along with imagined product extensions, brought Cool Whip to it’s new-found identity.
Aside from the general refresh of the brand, this project included imagined product extensions. Which, for Cool Whip, meant a whole lot more flavor & fun!