A re-imagined identity for the tried and true Cool Whip. The goal was to elevate the brand, while still remaining as the same easy-to-pick-up dessert topping for family, friends, and fun. A breath of fresh air, along with imagined product extensions,  brought Cool Whip to it’s new-found identity.
Aside from the general refresh of the brand, this project included imagined product extensions. Which, for Cool Whip, meant a whole lot more flavor & fun!
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